Drinking glögg in style

This is the time of the year for drinking glögg here in Sweden. For those of you not familiar with the beverage, it's Sweden's version of Glühwein (but in my opinion glögg tastes much better).

Blossa is probably the most famous brand of glögg around, and since 1993 they have released a special edition of glögg each year, each designed by one of my favourite design and branding agencies, BVD.

This year's blueberry edition of 500,000 bottles was released on November 3 to Systembolaget's outlets all around Sweden (and sorry, I don't think you can buy it outside Sweden). Since then the bottle has won a number of design awards for it's packaging. And it's indeed nicely designed.

And just to show you the development over the years, here are all bottles since 1993.

Here's the Blossa website. Skål!