Just a few days before Interbrand reveals it's Best Global Brands 2008 (22 September is the day it happens), Swedish The Tomorrow Story came out with Brilliant Brands, a survey among Swedish youth about the hottest brands in this target group. Surprisingly (apparently), both brands that aim for this segment in their advertising, as well as brands that don't target the segment at all, are among the highest rated.
So, here's the list of the hottest brands for 15-24-yearolds:
Jeans – Cheap Monday
Sneakers – Converse
Sport – Nike
Cell phones – Sony Ericsson
Operators – Comviq
Make up – Make Up Store
Drink – Coca Cola
Chocolate – Marabou
Chewing Gum – Extra
View the full list here!
Wednesday, September 17, 2008
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