What happens when branding moves into the personal level? If you used your own self and created a set of guidelines for how to be displayed in various situations?
A while ago I came across an interesting blogpost at johnson banks' "Thought for the week". The people at johnson banks had been sent a set of graphic identity guidelines. For a person. It was Sydney-based designer Chris Doyle (he works for Moon Group in Sydney) who was wondering how his personal identity would be documented if it were considered in graphic design terms.
Colour variations, formal, casual, what not to do, clearance space… It's all there. "Christopher Doyle™ Identity Guidelines 2008" was entered into a competition, where he also displayed himself live.
Does it sound weird? It's hilarious! I have to get my hands on this printed piece! If you haven't looked already, do so here!
Tuesday, October 28, 2008
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7 comments:
Hello Ida,
what a nice and crazy guy. Hope it is ok that we put the story in our own blogsite.
regards from Austria, Claus
Hello Ida,
what a nice and crazy guy. Hope it is ok that we put the story in our own blogsite.
regards from Austria, Claus
Hi Ida,
I found your blog via Claus and I agree with him.
See you,
Per
Of course it's ok Claus. Nice to "see" you by the way. And hej Per!
Hello Ida,
There is endeed an idea to be remembered. Claus was right and I will use the story as well. I will send you the link as soon as it will be available (on my blog on advertising and communication).
Regards from Romania, Cornel
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