One good thing about being based in Sweden is the easy access to skin and hair products with no perfume or unnecessary additives. And you don't have to pay a fortune for them either (thank you, Apoteket!). So I'm always welcoming new brands providing an even wider selection. And if the packaging looks decent, it's even better.
Last week I read about newly launched brand Estelle & Thild (the name derives from owner Mathilda Rönnberg's two daughters) in this article in Resumé (text in Swedish!). It's a line of ecologically certified (by Ecocert) skin and hair products for babies and children, and I could bore you with all the details about how wonderful they are, but I won't, since that's not my point.
What I'm getting at is this: A few days ago I opened the latest issue of Residence (Swedish edition), and found an ad about Estelle & Thild. Or so I assumed. When I looked closer it was an article. A coincidence? I think not. Don't get me wrong here, a magazine can chose to write about anything they like. Anything at all. But I'd like to think of some magazines as being a little bit more picky than to write about what companies feed them in press releases.
Ok, maybe I've been living in a bubble, but it's still a rude awakening. And that's coming from someone who deals with the brand thing all day long. I think I'll go tend to my sourdough bread instead.
(Oh, and if you want to have a look at the brand, here it is.)
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