Puma's clever little bag.

Puma is taking a step in the sustainable direction as they introduce a new shoe box, which is more like a shoe bag: Clever little bag, designed by Yves Behar. The thinking behind it goes along with the Puma vision: Fair, honest, positive, creative.

The brand aims to save 8 500 tons of paper, 20 million megajoules of electricity and 1 million liters of water, and to reduce carbon dioxide by 10 000 tons. Their goal is to change the industry and eventually the world.

I'd like more of this. How about for tooth paste? Or the fast food meal?