I'm running my own company where I develop brands for different companies. Up until now I've been using my own name (Ida Alfredsson) and added "brand & design consultant". It's worked fairly well, but recently I started a branding process for my own company (I decided to pay someone else to do it for good sports). And needless to say, I was thrown into the name game. So now I'm consulting everybody around me and getting all sorts of suggestions (with varying quality, I might add) as to what the name of my company should be.
The challenge is this: I work with both strategy/analysis AND creativity/design. I work with developing brand strategies, analyzing the souls of brands, visualizing brand cores and personas, helping companies implement brand strategy internally and externally, creating brand identities, and even doing campaigns (advertising if you will). Sometimes alone and sometimes with other specialists. And sometimes in bigger agency teams. I also do brand seminars and workshops. I sometimes teach /visual/ communication to university students and I occasionally write about brands in design magazines. Oh, and I wrote a book about the communication between creatives and their clients. I'm based in Sweden but occasionally do work for companies in other countries.
So if you have any ideas for a name, they are more than welcome!
Thursday, March 25, 2010
The name game
Labels:
analysis,
aspen design summit,
brand,
consultant,
creativity,
game,
name,
strategy
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