A brand gathering.

The Swedish Franchise Association gathers franchise companies around Sweden – from Swedish McDonald's to Swedbank – and has been a client of mine for quite some time now. I've helped them mostly with smaller pieces of communication, but a while back the board decided it was time for a new logo, and later on, also a new name for marketing purposes (Svensk Franchise).

After a number of drafts the logo was developed – based on the idea of the dandelion symbolizing a n organic gathering point for numerous individual seeds, or what the association aims to be for its members.

A few days ago the new website was launched, which aims to be a living channel to existing members as well as a window for marketing the organization. The site targets mainly a Swedish audience but a short summary in English is available. The site is maintained and updated by the association.