Tuesday, November 27, 2007

Soul food



I'm in love with a brand. I know it's unorthodox, but this one deserves it. Since 1964 the company, Saltå Kvarn (Saltå Mill) in Järna, Sweden, has been in business – in the field of biodynamic and ecological crops.

If you walk into a fairly well stocked food shop in Sweden today, you will find anything from dried apricots and pineapple juice to bulgur wheat and rye flour. All ecologically grown. All biodynamic. By Saltå Kvarn.

A few years back Saltå Kvarn redesigned their packaging, giving the brand a real energy injection. It's a pleasure to see the retro looking packages in basic colours stand out from any food shelf. The packaging is what made me, and many others, I'm convinced, rediscover the brand. And it's a pleasure to buy biodynamic food when the whole experience feels good.

PS: If you're in Sweden, don't miss their sourdough baking courses, using their traditional stone ovens.

www.saltakvarn.se

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