Sunday, November 18, 2007

guess my country

There has been a lot of focus on nation branding lately. At this year's Design Indaba (www.designindaba.com) in Cape Town in February, brand and design guru Wally Olins spoke about the nation as a brand. And in the September issue of Monocle (www.monocle.com) a whole section (40+ pages…) is dedicated to the basics of country construction. And honestly, we do have strong ideas about certain nations. Which country is associated with skillful engineering but a lack of emotionality? Where does a cheerful, blond, cross-country skier have his home?

Some nations lack images. Olins gave a good example:
– Ask someone in South America what they think about Lithuania. They don't.

Another issue that's currently on everybody's lips is global warming and the need for a change in our behaviour, or else we'll have to find ourselves a new home in a not too distant future. I'm just wondering which nation is going to be the first to make a real effort to become the "green nation", the nation we will all associate with ecological efforts and sustainable thinking.

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