Brindfors (or Lowe Brindfors) is one of Sweden's larger ad agency brands (with clients like Saab and Tiger of Sweden). In time for their 30th anniversary, Brindfors is launching a new graphic design program, with funny stickers and a touch of the seventies. The base is a specially designed typeface – called Brindfors. Colours are said to be inspired by the office building the agency is calling their home.
The aim is to make something "personal and yet professional, and it was important with the witty tone of voice", says Art Director Noel Pretorius who worked together with Time Scheibel on the project.
People already find the new desig to be a bit too close to multi-talent brand
Acne. I have to agree.
Overview of the graphic design program
Brindfors Black Display and Text
The old logotype
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