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Wednesday, May 21, 2008
Sweden is…
It's about time for another brand insight. What can I say, it's the time of year when Sweden is changing. From suicidal to extatic. From grey, dark and depressing, to light, green and promising. The same country, same brand. How is this possible?
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Behind the scene
My name is Ida Alfredsson and I work with brand direction. This is where I share my thoughts on the world of brands.
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